Design Scope
Creation of a comprehensive brand book defining how the EJAF identity is applied across all global communications.
Approach
Focused on bold colour and confident typography, showing how the logo could be used as a graphic device throughout. The brand book outlined clear, practical guidance on logo use, colour, type and layout, ensuring visual consistency across all offices.
Outcome
A printed and digital brand book distributed to EJAF teams in London and New York, providing a clear framework for maintaining a cohesive and recognisable global identity.
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