Design Scope
Creation of a complete visual identity, website and social media marketing for a small start up producing handcrafted wooden climbing holds.
Approach
Developed a simple black and white identity accented with bright orange to draw focus to calls to action online. The design highlighted the natural grain of the wood, the core feature of each product, and aimed to shift perception from a small garage operation to a credible, design led brand.
Outcome
Generated over £26,000 in sales during the six months the business operated. Although the project ended post lockdown, it successfully built a strong brand presence and loyal customer base in a short time.
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